Will Web 3D Change Future of Shopping and Socializing - We Think So!

The Industry Standard posted a great article today titled: "Will Web3D change shopping and socializing?"

The article notes that: "Web3D is poised to change not only how users interact with the Web, but how businesses interact with consumers and with each other." Matthew Busse, the author of the article, highlights SceneCaster as one of the leading companies that is focusing on utilizing Web3D technology as a way to enhance user engagement and provide brands with a more contextual and immersive way to market and sell their products online. As Matthew says: "By allowing users to fill their 3D spaces with objects that link to real-world products, SceneCaster provides businesses with an immersive, interactive environment to showcase their products."

It's great to see industry observers like Matthew take notice of the impact of Web3D on the future of online commerce and social interactions. This year has seen an explosion of interest and activity in this space with reports from Forrester and Gartner heralding the 3D Web as the "next major wave of the Internet".

Of course, we believe that the Industry Standard, Forrester, Gartner and VC firms such as Kleiner Perkins that are investing in this space are right: that the 3D Web will change how users interact and engage online and how brands sell and market their products. Our focus continues to be on mainstreaming the 3D Web by lowering the barriers to adoption through new product releases like our Immersiv 3D Viewer and by offering brands a highly contextual and immersive platform to advertise and showcase their products.

Finally, to respond to Matthew's opening question: "Will these new 3D applications catch on?", the proof is in the pudding. In the past six months, we've added nearly 1.5 million net new users and SceneCaster is currently ranked in 99th percentile of all Facebook applications. So, yes, some of these new 3D applications are catching on...in a big way!