SceneCaster: A Cost Effective Marketing Solution for The Times

We've been busy this past month preparing for our next major release, which is scheduled for early November. This new release will significantly enhance and expand (hint, hint) the overall user experience on our sites and will also create new and more effective advertising and commerce opportunities for our brand partners. Enough said for now. Check back in a few weeks to experience the new SceneCaster first hand.

On a more sober note, it's clear that this coming year will be a difficult one for businesses and consumers in North America and around the world. The financial credit crisis and a looming recession is forcing companies to adjust to the new economic realities by reducing expenses and becoming more capital efficient.

In these tough times, retailers, brands and advertisers are seeking cost effective sales and marketing solutions. This is where SceneCaster comes in. As a recent article in Stores magazine notes, SceneCaster "takes much of the cost and time out of creating physical spaces and allows retailers to create an unlimited variety of showrooms stocked with their products".

Reducing costs though is only one part of the equation. SceneCaster is also helping retailers like SmartFurniture increase sales. As TJ Gentle, President of SmartFurniture, notes: "[SceneCaster] gives us a pure online way of helping people so they can see what it will really look like. It provides us with a lot more sales opportunities."

In the coming weeks, we will be launching a new program designed to provide companies both large and small with a cost effective solution to market and sell their products online using SceneCaster's immersive 3D Web application. As Stores magazine suggests, "online retailers may find that the ability to mix and match products in a virtual environment translates into instant sales."